How Should I Use Images in My Emails?

Images can be a powerful tool in your email marketing campaigns. When used effectively, images can help to capture the attention of your target audience, convey important information, evoke emotions and ultimately drive conversions. However, if used improperly, images can

What Should My Email Font Size Be?

Email font size is an important factor to consider when crafting your emails. It can affect the readability, user engagement and the overall visual appeal of your message. A font that is too small can be difficult to read, while

What is Conversational Marketing and How can You U...

EXPECTATIONS: Readers should – Be able to define conversational marketing and know what it is all about Be able to identify the key differences and similarities between conversational marketing and email marketing Learn how they can apply conversational marketing to

The Best Strategy for Performing A/B Tests in Klav...

The growth of every business is to compare the results of one campaign against another, especially in email marketing. This is carried out to determine which one works best, and A/B Testing in Klaviyo makes this possible. This invariably implies

The Best Result-Oriented Way to Perform A-B Tests ...

The growth of every business is to compare the results of one campaign against another, especially in email marketing. This is carried out to determine which one works best, and A/B Testing in Klaviyo makes this possible. This invariably implies

How to Create a Custom ECommerce Email Template in...

The most sustainable e-commerce sales is attributed to email marketing because it involves the management and monetization of the only true asset any online business really owns. Email has the highest LTV of your customers. In marketing, every target audience

Email Deliverability Checklist: How To Get Your Em...

Every email conversion is a function of where a message is delivered in the email account of your recipients. Hence, rating any email for successful delivery goes beyond the delivery rate in terms of how many of the emails were