The growth of every business is to compare the results of one campaign against another, especially in email marketing. This is carried out to determine which one works best, and A/B Testing in Klaviyo makes this possible. This invariably implies
The most sustainable e-commerce sales is attributed to email marketing because it involves the management and monetization of the only true asset any online business really owns. Email has the highest LTV of your customers. In marketing, every target audience
Every email conversion is a function of where a message is delivered in the email account of your recipients. Hence, rating any email for successful delivery goes beyond the delivery rate in terms of how many of the emails were