Email Marketing Audit

Email Marketing Audit

Is Your Email Marketing Producing
The Desired Results?

In the absence of a well-thought email marketing strategy, your email program runs into the risk of low ROI and failure.
Whizcopy can help you create a robust email marketing strategy – thanks to our 10+ years of cumulative email marketing experience. 

Speak with an Email Marketing Expert, FREE

How it Works?

We create and deploy a robust email marketing strategy in 4 simple steps

Email Marketing Audit
Planning
Implementation
Review, Optimization And Continued Incremental Growth

Email Marketing Audit

The comprehensive email marketing audit allows us to uncover the gaps and opportunities in your email marketing program.

  1. Campaign & Template Review: Review all templates and campaigns used in the past 12 months, including design, call-to-actions, coding, and subject lines.
  2. Technical Review: Review technical issues such as deliverability, domain/IP blacklisting, spam complaints, and ESP account suspension.
  3. Data Review: Benchmark email metrics, top performer review, lowest performer review, reviewing unsubscribes, and subscriber demographics.
  4. Program Review: Reviewing email automation, segmentation, list health (growth/shrinkage,) targeting, and strategy review.
  5. Recommendations: We come up with recommendations for coding, design, content, calls-to-action, frequency, send day, send times, automation & A/B testing.

Planning

Based on the understanding of your business goals and priorities, we come up with a 3 to 6 months comprehensive email marketing roadmap that includes:

  1. Address technical issues in your email marketing programs such as deliverability, low engagement rate, and spam complaints
  2. Determine the types of email marketing campaigns based on one of the five key objectives:
    • Build brand awareness
    • Generate revenue
    • Communicate with customers
    • Increasing Lifetime Value
    • Nurture prospects
  3. Email automation program strategies
  4. Channel integration recommendations
  5. Email vendor evaluation

Implementation

Whizcopy has a full-service email marketing team which means you don’t have to look anywhere else for implementation. We deploy a top-notch email marketing team that will implement your email marketing strategy based on the best practices:

  1. Identify KPIs against established industry benchmarks
  2. Align key stakeholders in your email marketing programs
  3. Establish project management processes
  4. Assign a dedicated account manager
  5. Ramp up the email marketing team
  6. Set up tracking and reporting
  7. Email testing and optimization plan

Review, Optimization And Continued Incremental Growth

Your email marketing strategy is never a one-shot hit or miss. To be successful, your email marketing program needs continuous monitoring, evaluation, and optimization.

  1. Analyzing open rate, click-through rate, and conversions
  2. Measuring email marketing ROI
  3. Optimizing email marketing performance using tools and strategies  such as:
    • A/B Testing
    • Send time optimization
    • The subject line, CTA, and content optimization
    • Personalization
    • Behaviour-based segmentation
    • Marketing automation

Speak with an Email Marketing Expert, FREE

What's Included?

  • Email Marketing Audit
  • Email Automation Program Strategies
  • Email Marketing Campaign Strategies
  • Email Vendor Evaluation
  • Email Marketing Audit
  • Email Automation Program Strategies
  • Email Marketing Campaign Strategies
  • Email Vendor Evaluation

What Makes Whizcopy a Perfect Choice For Your Email Marketing Strategy?

We Live and Breathe Email Marketing

We are email experts, we focus on only email and we believe we will get you the result you want.

We are data-Driven Marketers

We will focus on conversion and driving revenue. We will use data and our over 10+ years of combined experience to drive your email program to new heights!

Accountable Email Marketing

We ensure proper measurement, tracking, and optimization to ensure your email marketing goals are achieved.

Efficiency Without Losing Effectiveness

Our well-documented processes and trained email specialists mean you can execute your email marketing projects faster without compromising on quality.

Mutual Non-Disclosure Agreement

All projects are handled with confidentiality. We are happy to sign a mutual non-disclosure agreement.

What's Included?

  • Email Marketing Audit
  • Email Automation Program Strategies
  • Email Marketing Campaign Strategies
  • Email Vendor Evaluation
  • Email Marketing Audit
  • Email Automation Program Strategies
  • Email Marketing Campaign Strategies
  • Email Vendor Evaluation

Speak with an Email Marketing Expert, FREE

Want To Offload Your Email Marketing Project?

Schedule a free consultation with one of our email experts so you can have one more thing out of your plate in the hands of experts.

Speak with an Email Marketing Expert, FREE