The post How to Build an Email list without a Website appeared first on Whizcopy.

The post How Should I Use Images in My Emails? appeared first on Whizcopy.

The post What Should My Email Font Size Be? appeared first on Whizcopy.

Readers should –

1. Be able to define conversational marketing and know what it is all about
2. Be able to identify the key differences and similarities between conversational marketing and email marketing
3. Learn how they can apply conversational marketing to enhance the performance of their email marketing
4. Be familiar with some software services that they can use for effective conversational marketing

Conversation marketing is the type of marketing that is feedback oriented. It depends on a feedback approach to marketing. It is used by companies to improve their engagement and get more loyalty from customers. With conversational marketing, you can greatly improve your customer satisfaction and increase your revenue. 

The principle behind conversational marketing is listening, the art of listening to your customers, and solving their potential needs at the right time. The idea of introducing a feedback system into your marketing is the core of conversational marketing; having direct and personal communication with your customers has a way of improving your company’s brand. 

Lots of companies are introducing several means to engage in conversational marketing for their brand. And this is the way for new companies to improve their connection with their customers.

Conversational marketing is beyond chatting. It can be used in different areas of your business. It happens at the convenience of your customers and prospects, so you have their attention 100% undistracted, making it the best form of feed-back oriented marketing.

What are the Types of Conversational Marketing?

i. Live chat/Instant Messenger

This is not a separate department from conversational marketing. If you don’t have very efficient customer support, then your business will suffer its effects. The ability to provide active customer support is one of the cardinal strategies of conversational marketing. Top companies provide a 24 hr support for their customers across several social media platforms. This is done to give customers the necessary services they need. 

ii. ChatBots

A lot of people are spending more time on screen to message than they are on social media. You can quickly get to where your customers are located with just a chatbot. Chatbots are seen as a futuristic customer service tool. Chatbots are unique because they can learn through the interactions that they make.

Conversational Marketing and Email Marketing 

Email marketing bears some similarities with conversational marketing, but it is not exactly the same. The fact that you have thousands of subscribers in your email list does not prove that you are applying conversational marketing. However, there are several ways you can apply conversational marketing to enhance your email performance.

Email marketing deals with just emails, meanwhile, conversational marketing goes as far as using other tools to help solve customer’s difficulties. 

Response rate:

Email marketing will get responses by following a call-to-action; conversational marketing will help you get more interaction from your client. Conversational marketing will help you solve problems from your clients and customers because you can hear from them.

Interactions:

Conversational marketing is a tool to build interaction of your customers and improve their user experience with your service. Email marketing will pass information across and will not have a way to get feedback from your clients.

Ways You Can Apply Conversational Marketing to Enhance  Your Email Performance

i. Practice Good Timing

Conversational marketing requires rapid responses. This is because your customers will need a response in real-time or soonest. You should keep all your social media channels updated regularly and ensure that everyone gets their response as at when due. 

ii. Personalize Your Responses

Customers always love responses that speak directly to their needs. They need a highly relevant experience that speaks to them directly addressing their pain point all the time. If you send a message without targeting the customer’s pain point, you are completely out of order.

Customers don’t care about your product or services if they are not related to their needs. Ensure that you leverage all the internal and external data that is available to you so you can get the necessary information that will grab the attention of your customers.

You can apply some analytic tools to help you interpret what your customers would need. These tools would help you get the most information you would need from your customer’s search history and previous buying records.

iii. Send Feedback Survey to Customers Once in a While

You can send emails to your customers, asking them to identify the aspect of your business they would need improvement on. Ask them about a price or service review, tell them to give you feedback about your service and their experience. This sort of emails triggers some interesting conversations between you and your responsive customers, which would most likely end in sales.

iv. Collect Email Addresses at the Entry Point of Your Conversations

Whenever you interact with your customer, you should be keen on getting their email address. You should see their email address as a means of identification. You can use a plugin or a form they can fill before beginning an interaction with your clients.

v. Send Conversation History via Email and Follow Up with the Subscriber

Sending your conversation to the customer tells them you are interested in their conversation. And when they eventually get a reminder from you following up on the conversation, they are sure that you have their interests and would want to buy from you.

vi. Send Offers to Subscribers Based on Their Interests Gathered During Conversation

You should be able to determine your customer’s preference during your conversation with them. This is the beauty of conversational marketing; getting accurate preference for your customers, whereas in email marketing, you are prone to guesses when selecting for your customers.

Software You can Use for Conversational Marketing

Conversational marketing will allow your business to use chatting services to improve their client’s experience. It also helps to engage potential clients. There are lots of software that can help you implement conversational marketing and improve your client’s experience.

Userlike

This software will help you switch to a more improve customer communication experience. It is suitable only if you perform the role of a sales rep and manager. A support agent will also find this software useful. The software was hosted in Germany. It also helps to keep your client’s data so it can improve their experience whenever they send a message again.

Hubspot

This is one of the leading software that can help you improve your customer’s feedback experience. Launched in 2006, it has been on a mission to make the world a more inbound place. Hubspot is currently in more than 100 countries and has reached more than 68,000 users. The software is made up of a Marketing hub, Sales Hub and a powerful free CRM. Hubspot has all it takes to give your customers that 5-star experience they deserve.

Intercom

This software is a modern business messaging on a large scale. It will give you a better relationship with your customers because it creates a more personal experience for your customers. It comes with an inbuilt translator that can translate to the several languages you or your client prefer. It has present some integration with other widgets. And with intercom, it is straightforward to resolve rickets with other team members.

CONCLUSION

As long as you ensure your customer’s satisfaction and feedback is a top priority in your marketing then you are on the right track. 

The post What is Conversational Marketing and How can You Use it to Enhance Your Email Performance appeared first on Whizcopy.

This invariably implies that the open and click-through rates of your emails can be increased using the insights gotten from the testing. As such ideas are built to run your future email campaigns for better results.  

A/B Testing in Email Marketing

A/B Testing is the process of creating two variations of a campaign, sending one variation to a subset of your target audience/subscribers and the other variation to another subset of your email subscribers. This is done with the sole goal to determine which variation of the campaign obtained the best result.

The A/B testing varies from simple to complex depending on the particular thing you would love to test. It is done to determine the campaign that would generate more open or click-through rate or the most conversions. So, with the information obtained, the best-performing variation of your campaign is sent to the rest of your audiences.

A/B testing in email marketing is reliant on the various elements of a campaign as compared in its two different variations. These campaign elements contained in the variations may include the following:

• Subject Lines – To check on the word ordering or arrangements, word length, content, and personalization. 
• Visuals – can check on the use of images or not with styles which work best.
• Copy – consider great writing based on length, personalization, and tone.
• Calls to Action – weighs in on the button or text-links which is preferable. Etc.

A/B Testing requires consistency to always deliver improved results on campaigns as expected if carried out by creating hypotheses of email elements, prioritization based on audience, and learning to build with the right marketing tool like Klaviyo.

Importance of A/B Testing

The ultimate objective of this testing is to improve on the marketing success of any business by measuring what is working based on the key email metrics: unsubscribers, open rate, click-through rate and conversion rates.

These metrics provide you with counts or insights to the results of how many people opened the email, the clicks on the call-to-action and unsubscriptions that occurred in the campaign you sent. 

Klaviyo is one of the best email marketing platforms for business selling something online. If you knew the process of performing a successful A/B Test in Klaviyo, you can explore more proficient marketing with the platform.

Performing A/B Testing in Klaviyo

Before you start your A/B testing process, write down the following attributes on paper. Many people carry out A/B Testing without having a good understanding of these six attributes, the end result would always be a very poor measurement of your statistics and poor learning, or even inaccurate results. But, having these 6 attributes sorted out, would help you to keep your activities organized in order to have a perfect comprehension of your results and create a concrete action plan on what to do next. 

The 6 attribute you must have before starting your A/B Test are:

1. Know your status
2. What is the test idea?
3. Develop a hypothesis
4. Outline some success metrics
5. What is your projected result?
6. Create a follow up plan based on your actual results.

The Process of A/B Testing a Campaign in Klaviyo

Login in to your Klaviyo Account > click the Campaign Tab > Create Campaign.

 Enter the campaign name and select the tags you want to use (you can create one or equally combine tags). Then click on the Create Campaign button.

A page appears where you need to select who you are sending the campaign to (i.e. choose a list or segment), either to use Smart Sending or not and use UTM Tracking or not. Then click Save & Continue to Content.

Fill in the following columns: Enter your brand name or any sender name you want to use in the From, email in From/Reply-To Email, Subject, and Preview Text, after that, click on Save Changes.

Select the type of Create Content you would like to use: whether Rich HTML, Text-Based, Use Template or Use the HTML editor to create your email content.

On choosing any of the above, you can create content using Blocks like the Text, Image, Split, Button, Header/Link Bar, Social Links, Table, Horizontal Rule, Add Columns etc. Equally check on the Styles to adjust Email, Text, Links, Headings, Mobile, Desktop, Date Format, and Background, etc. and as well see Previews before you Save Content.

Here comes the main thing: click on Add variation link to enter directly to the A/B testing page. On the Manage Variation heading, you can now add more variations or edit to differ with each other for your test analysis. 

With Test Settings, limit your sample audience to a percentage (0-100% with the slider) you would like to receive the test mail. Specify the time duration (6-92 hours) to determine the winning variation, campaign winning criteria (Open Rate, Unique Click), and check/uncheck to add variation letter as UTM parameter to all links. Also, click Switch to Test Send Times link if you want to change the variation send timings and dates. 

Click on Save & Schedule Campaign, you are prompted to make a final review if any, then click the Schedule (time, date and time zone) to choose a time & date for delivery or preferably Send Now tab. Also, check the Determine Recipients at Send Time box if you like and finally click on the Schedule button.

Note: Any variation that wins based on the test objective specified, the email variation is automatically sent to the remaining percentage of your lists or target audience.

After the set time-frame has elapsed, you can now review your A/B Testing to properly analyze the result.

Navigate to the test campaign, Select the Variation >> Overview >> Recipient Activity or Link Activity to view the analytics concerning any of the conversion metrics. 

Note: Test one variable at a time. Don’t use more than 4 variations. Don’t edit a live test. This would go a long way to ensure success in your business using email marketing.

There is a lot more to do with the performance metrics obtained from the variations in a campaign. This whole data can be used to strategize for your next campaigns, or you can also use the data to carry out a second level of test where you compare the winning elements to a different set of variables in order to arrive at a more firm results, which you can use to plan your communication campaigns with your audience. 

Furthermore, whether or not you intend on carrying out a second or third level of A/B testing on your campaigns, it is always more rewarding to continue testing different variables across your campaigns, this is the only way you can continue to stay afloat and keep to tactics that currently work instead of sticking to old ways and risk being left behind. Things change and your audience attitude also changes sometimes, A/B Testing is the best way to know what is working now.

This is one of the reasons it is important to engage an email marketing expert who will carefully create your email marketing campaigns and analyze reports if you are not conversant with the above technical breakdown on how to go about A/B Testing in Klaviyo. Even if you are able to follow the step by step process, the real expertise is actually gathering the most relevant data from the test campaigns and results and deploying this data to further create more successful campaigns in the future.

The marketing expert should be able to develop a hypothesis of the campaign like the subject lines, CTAs, contents/copy and various layouts etc. run your campaigns and give feedback to the process of the marketing.

Learn more about Klaviyo A/B Testing here:

• A/B Testing a Flow
• A/B Testing a Signup 

The post The Best Strategy for Performing A/B Tests in Klaviyo appeared first on Whizcopy.

This invariably implies that the open and click-through rates of your emails can be increased using the insights gotten from the testing. As such ideas are built to run your future email campaigns for better results.  

A/B Testing in Email Marketing

A/B Testing is the process of creating two variations of a campaign, sending one variation to a subset of your target audience/subscribers and the other variation to another subset of your email subscribers. This is done with the sole goal to determine which variation of the campaign obtained the best result.

The A/B testing varies from simple to complex depending on the particular thing you would love to test. It is done to determine the campaign that would generate more open or click-through rate or the most conversions. So, with the information obtained, the best-performing variation of your campaign is sent to the rest of your audiences.

A/B testing in email marketing is reliant on the various elements of a campaign as compared in its two different variations. These campaign elements contained in the variations may include the following:

• Subject Lines – To check on the word ordering or arrangements, word length, content, and personalization. 
• Visuals – can check on the use of images or not with styles which work best.
• Copy – consider great writing based on length, personalization, and tone.
• Calls to Action – weighs in on the button or text-links which is preferable. Etc.

A/B Testing requires consistency to always deliver improved results on campaigns as expected if carried out by creating hypotheses of email elements, prioritization based on audience, and learning to build with the right marketing tool like Klaviyo.

Importance of A/B Testing

The ultimate objective of this testing is to improve on the marketing success of any business by measuring what is working based on the key email metrics: unsubscribers, open rate, click-through rate and conversion rates.

These metrics provide you with counts or insights to the results of how many people opened the email, the clicks on the call-to-action and unsubscriptions that occurred in the campaign you sent. 

If you knew the process of performing a successful A/B Test in Klaviyo, you can explore more proficient marketing with the platform.

Performing A/B Testing in Klaviyo

Before you start your A/B testing process, write down the following attributes on paper. Many people carry out A/B Testing without having a good understanding of these six attributes, the end result would always be a very poor measurement of your statistics and poor learning, or even inaccurate results. But, having these 6 attributes sorted out, would help you to keep your activities organized in order to have a perfect comprehension of your results and create a concrete action plan on what to do next. 

The 6 attribute you must have before starting your A/B Test are:

1. Know your status
2. What is the test idea?
3. Develop a hypothesis
4. Outline some success metrics
5. What is your projected result?
6. Create a follow up plan based on your actual results.

The Process of A/B Testing a Campaign in Klaviyo

Login in to your Klaviyo Account > click the Campaign Tab > Create Campaign. Enter the campaign name and select the tags you want to use (you can create one or equally combine tags). Then click on the Create Campaign button.

A page appears where you need to select who you are sending the campaign to (i.e. choose a list or segment), either to use Smart Sending or not and use UTM Tracking or not. Then click Save & Continue to Content.

Fill in the following columns: Enter your brand name or any sender name you want to use in the From, email in From/Reply-To Email, Subject, and Preview Text, after that, click on Save Changes.

Select the type of Create Content you would like to use: whether Rich HTML, Text-Based, Use Template or Use the HTML editor to create your email content.

On choosing any of the above, you can create content using Blocks like the Text, Image, Split, Button, Header/Link Bar, Social Links, Table, Horizontal Rule, Add Columns etc. Equally check on the Styles to adjust Email, Text, Links, Headings, Mobile, Desktop, Date Format, and Background, etc. and as well see Previews before you Save Content.

Here comes the main thing: click on Add variation link to enter directly to A/B testing page. On the Manage Variation heading, you can now add more variations or edit to differ with each other for your test analysis. 

With Test Settings, limit your sample audience to a percentage (0-100% with the slider) you would like to receive the test mail. Specify the time duration (6-92 hours) to determine the winning variation, campaign winning criteria (Open Rate, Unique Click), and check/uncheck to add variation letter as UTM parameter to all links. Also, click Switch to Test Send Times link if you want to change the variation send timings and dates. 

Click on Save & Schedule Campaign, you are prompted to make a final review if any, then click the Schedule (time, date and time zone) to choose a time & date for delivery or preferably Send Now tab. Also, check the Determine Recipients at Send Time box if you like and finally click on the Schedule button.

Note: Any variation that wins based on the test objective specified, the email variation is automatically sent to the remaining percentage of your lists or target audience.

After the set time-frame has elapsed, you can now review your A/B Testing to properly analyze the result.

Navigate to the test campaign, Select the Variation >> Overview >> Recipient Activity or Link Activity to view the analytics concerning any of the conversion metrics. 

Note: Test one variable at a time. Don’t use more than 4 variations. Don’t edit a live test. This would go a long way to ensure success in your business using email marketing.

There is a lot more to do with the performance metrics obtained from the variations in a campaign. This whole data can be used to strategize for your next campaigns, or you can also use the data to carry out a second level of test where you compare the winning elements to a different set of variables in order to arrive at a more firm results, which you can use to plan your communication campaigns with your audience. 

Furthermore, whether or not you intend on carrying out a second or third level of A/B testing on your campaigns, it is always more rewarding to continue testing different variables across your campaigns, this is the only way you can continue to stay afloat and keep to tactics that currently work instead of sticking to old ways and risk being left behind. Things change and your audience attitude also changes sometimes, A/B Testing is the best way to know what is working now.

This is one of the reasons it is important to engage an email marketing expert who will carefully create your email marketing campaigns and analyze reports if you are not conversant with the above technical breakdown on how to go about A/B Testing in Klaviyo. Even if you are able to follow the step by step process, the real expertise is actually gathering the most relevant data from the test campaigns and results and deploying this data to further create more successful campaigns in the future.

The marketing expert should be able to develop a hypothesis of the campaign like the subject lines, CTAs, contents/copy and various layouts etc. run your campaigns and give feedback to the process of the marketing.

Learn more about Klaviyo A/B Testing here:

• A/B Testing a Flow
• A/B Testing a Signup

The post The Best Result-Oriented Way to Perform A-B Tests in Klaviyo appeared first on Whizcopy.

Various technologies or email builders are available for you to design responsive email templates that would look great on any device in minutes (no coding required) to match your goal. These builders allow you to use images, links, texts, and various objects etc. in the development process.

What is an Ecommerce Email Template and Email builder Builder?

An e-commerce email template is a pre-formatted, reusable and prewritten structure or format that enables you to develop or write your emails by replacing the contents in them with your own. They support email conversions.

An email builder is a software that you can use to create an email template either by drag and drop or editing already made templates in a situation where coding experience is lacking. A builder ensures that you can grab your potential customer’s attention with a professional and attractive looking email.

Benefits of Email Template

With it you are assured of the below:

• Produce quick email campaigns since the underlying code is already created.
• Saves time by adding just contents of an email rather than creating them from scratch.
• Allowance of content substitute like user-specific info which the server replaces with the actual information as it sends out messages.
• Perseverance of your correspondence and no need of worries for possible mistakes on email formatting. 

Basic Features of an Email Template

There are three important sections to consider in building any email template for e-commerce purposes:

• The Header – contains the logo and subject title
• The Content – embodiment of the copy, images, offer and related links (landing page).
• The Footer – where the contact information is placed like social media handles, telephone number, address or web URL.

Choosing an Email Template Builder

There are a lot of email template builders which do not require you to have any coding experience, and they enable you to design a highly responsive email template that looks good on all devices. They also enable you to export these templates, which means that you can make use of these templates in any email marketing platforms that you are using. But before choosing anyone of them, look out for the following features:

• Email template builder that allows creating reusable email templates.
• Have premade templates for use (email template libraries).
• Permits edit of contents like texts and themes in its templates.
• Compatible with email clients, can be integrated with email service providers, has a convenient user interface, built-in image editor and email preview.

Then you can now get started by choosing from several different layout options available in your chosen software and customize them to taste.

We Recommend the Following Email Template Builders:

1. Sendinblue
2. Stripo
3. Email on Acid
4. Litmus
5. Dyspatch
6. BEE
7. 99Designs
8. Antwort, and 
9. Pixelbuddha etc. 

But preferably using an email marketing platform like Klaviyo which has a robust feature for customizing email templates and managing your campaigns can be of more advantage to your business. Klaviyo also successfully delivers images in email templates into the primary inbox of your subscribers more than any other email marketing platforms I have used out there.

How to Customize an Email Template with Builders

After you choose an email builder, you have already gotten started with creating your email template. Once logged in, select a template based on the type of message you want to send and campaign objective (whether is a marketing offer or newsletter, etc.).

Choose an image logo you’d love to use, though this is optional but it is still advisable for user experience. Ensure the chosen image is of high quality and should be cohesive with your message design or theme.

You can now Edit your image for enhancement by resizing, cropping, adding effects, etc. as this functionality is offered by some builders. 

Note: remember to keep saving on every process you complete.

Proceed to Add alt attributes and links, simply click on the image to add a descriptive text to it and this would appear in the user’s email inbox only when image display is put off. Also, add links to the image, which would take them to your landing page once clicked on.

Add content sections like the text/copy, other images, buttons for CTAs etc. by dragging and dropping them in the design space. Finally, check preview on mobile to ensure UI/UX in the mobile-index before exporting your template to your desired platform or sending out your emails to target audience or saving it to be re-used for future campaigns.

Note: The kind of email template to create depends on whether you are sending product curation, abandoned cart follow up, limited time offer, discount sale, order confirmation, thank you email, etc.

Key Takeaway

Every idea on starting your email campaign requires you to create a persona which should be based on variations of the target audience you have. So, putting down these inspirations require designing useful emails that can convert your leads into potential customers.

While creating email templates, pay attention to branding because you need to incorporate your brand strategies to gain more trust and authority. This includes setting the logo, accent color, contact information and background color that reflect your brand perception to the target audience.

Then try embedding the Unsubscribe button to grant your subscribers a choice to opt-out from your email campaign listing and giving feedback for doing so. This would help you tailor down to solve your pain points or what you aren’t getting right.

Preferably, you can vary the ordering process by crafting separate emails like add to cart, purchase, placement, shipment, or refund to align with the stages your target audience are in the customer’s journey, this will help to ensure that your emails stay not only beautiful but relevant in content and form thereby resonating better with your target audience. When your emails are relevant and resonate with your audience, you’ll enjoy higher conversions from them.

Furthermore, you can choose to create multiple templates for a particular email campaign then use A/B Split testing tools to determine the most effective template that drives the most email conversion for your business.

As a final note, by simply customizing your ecommerce email templates using any responsive email builder you have higher propensity of producing desired results and making your marketing campaign an absolute success. Take your time, play fair with them, and always keep striving for the best. 

The post How to Create a Custom ECommerce Email Template in Minutes Without any Coding Experience (Part 1) appeared first on Whizcopy.

In this article, we want you to understand what email deliverability is all about, how ESPs calculate your email deliverability rate traditionally.  You will also learn about some of the reasons why email doesn’t deliver to the primary inbox of your subscribers. Lastly, you learn some pro tips about what you can do to enhance the chances of your email getting into the primary inbox of your recipients.

What is Email Deliverability?

This is the first process in emailing that deals with getting your mails into your customer’s inbox. There are certain barriers from email service providers (ESPs), inbox providers, internet service providers (ISPs) and third-party companies that might prevent this from happening in the course of protecting the recipients from spam or unwanted messages. 

Email deliverability also known as inbox placement impacts your open rate, click through rate and your overall email conversion, which are important key performance indicators.

Calculating Email Deliverability

The rate obtained here tells you how many messages reach your target audience inbox or other folders excluding the spam. This can be calculated using the formula:

You can easily get the metrics/count of each term above from your email analytics dashboard or use tools like spam checker and seed list to test it out.

Reasons Why Emails Don’t Deliver to Primary Inbox

These are the likely cause why many emails you send to your subscribers in a marketing campaign get into their promotion tab, social tab, update or spam folder rather than going to their primary inbox:

• Permission to email isn’t obtained – This is when an email address isn’t “subscribed” to your list yet you include it in your email marketing campaign.
• The IP address is flagged – this happens when you use an email marketing platform whose server has one IP address serving all their customers. Potentially, a spam message sent by any customer can render the IP address as an attack to other future recipients.
• Recipient actions – relates to the interactions of users with your emails as inbox providers pay attention to know if is a negative or positive one;
  • Positive interactions on email: read, clicked, replied to, moved to another folder (not spam), forwarded, marked as “not spam”, scrolled through and sender or domain added to the address book.
  • Negative interactions on message: marked as “spam”, not read, not clicked or deleted.
• Sender faults – the mistakes marketers make while sending emails, which could negatively impact the delivery of your emails to the primary inbox of your recipients: 
  • Infrastructure – lack of a solid foundation for emails and strategy, the right type of IP and authentication, or correct feedback loops setup.
  • Processes – not abiding with email acquisition and list cleansing best practices or taking correct steps to avoid spam traps.
  • Email – contents aren’t friendly or email settings and format not optimized.

Among it also are invalid addresses, poor email reputation and contents of your emails. With these whole insights, you are already a step ahead of getting your mail to its proper place in a user’s email account.

Landing Emails in Primary Inbox: What You Can Do

These are the working steps you can use to attain success in email deliverability:

• Right Type of IP (Internet Protocol)

Since this is a unique address that identifies your computer or network, inbox providers check its metric to ensure it has a good reputation. If you do send over 50,000 emails frequently in a month, we advise you to choose Dedicated IPs. 

A Dedicated IP allows for exercising maximum control as used by a marketer (individual sender) or company unlike the Shared IPs for multiple senders. Thus, the overall IP reputation is maintained on a clean record.

• Authentication Setup

Authentication is determined by your ESP (Email Service Provider) as a way of verifying your identity as a sender. This creates or boosts your domain reputation.

Whether you are running your mail server or using ESP, you need to configure your Domain Name System (DNS) records and mail settings to ensure the running of these four authentication types:

• • DMARC (Domain-based Message Authentication, Reporting, and Conformance) – ensure consistency in your authentication results across ISPs and Inbox providers.

• DKIM (Domain Keys Identified Mail) – identifies your email is from a legitimate and authorized source.

• SPF (Sender Policy Framework) – verifies your address

• TLS (Transport Layer Security) – makes your mail secured and delivered properly to your subscribers.

• Setup Feedback Loops

Subscribe to feedback loop processing offered by inbox providers like AOL, Gmail, Hotmail, Yahoo to tell you when your email is marked as spam. This allows you to take further actions on such identified email address(es).

• Contents | Copy

Kindly Use images of good/quality design and texts properly formatted to balance the overall content display or presentation. 

Try to key in the alt attribute for any used graphics in the case where users put their image display off. Checkmate to see that every link in the email has a domain reputation and avoid Base64 as used to hide contents from email filters.

Finally, avoid the use of spammy words like 40% off etc. in your subject line and be mindful of email diction i.e. the choice of words you use. Keep your contents precise, professional, relevant and engaging to your target audience.

• Structuring

Each email you send out should contain an unsubscribe button to help users that have no interest in your emails opt out and also enable the link for Preference Center in your template header or footer to allow subscribers opt-in for subject topics that interest them in your services.

Then confirm that your Html in the web or plain-text version renders well (optimized) in the mobile and desktop view. The preview/preheader in your email template builder aids you to see this. 

We advise you never to send emails to any email address that didn’t opt-in for your services (subscribed to your list). Update your list with the analytics received from every email marketing campaign executed. This is to keep you maintaining a clean sheet and have your email deliver successfully in the primary inbox of your subscribers without stress.

The post Email Deliverability Checklist: How To Get Your Email Into The Primary Inbox Of Your Subscribers appeared first on Whizcopy.