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18 Aug
Gmail Clips Email: What It Is and What You Need to Know
Email marketing is a crucial aspect of digital marketing, and email providers like Gmail are among the most popular email services worldwide. However, many email marketers have experienced an issue where their emails are being clipped by Gmail, which can negatively impact their email marketing efforts. In this article, we’ll delve deeper into the issue of Gmail clipping emails, its implications, and provide practical tips on how to avoid it.
Gmail clipping occurs when an email exceeds Gmail’s recommended email size limit of 102KB. This limit includes both the HTML and text versions of the email, as well as any images or attachments. When an email exceeds this limit, Gmail automatically clips the email, hiding part of its content, and adding a “View entire message” link at the bottom of the email. This link may go unnoticed by subscribers, resulting in them missing essential information or calls to action.
The primary implication of Gmail clipping is that it can adversely affect the effectiveness of your email marketing campaigns. If Gmail clips your email, subscribers may not see all of the content that you intended to show them, resulting in reduced engagement, clicks, and conversions. Additionally, Gmail clipping can also impact your email deliverability and sender reputation. If Gmail perceives your emails as too large, it may classify them as spam or route them to the promotions or spam folders, significantly reducing their visibility.
To avoid Gmail clipping your emails, here are some practical tips:
Keep your emails concise and straightforward. As previously mentioned, Gmail’s recommended email size limit is 102KB. Therefore, try to keep your emails as brief as possible, avoiding long blocks of text and excessive images or attachments.
Optimize your images. Images are often the largest contributors to email size, so it’s crucial to compress them to reduce their file size. There are numerous online tools that you can use to compress your images, such as TinyPNG, ImageOptim, and JPEG Optimizer.
Use web-friendly fonts. To ensure that your email displays correctly on all devices and browsers, it’s essential to use web-safe fonts. These fonts are common on all platforms and are easily accessible. Some web-safe fonts include Arial, Helvetica, Times New Roman, and Verdana.
Use a responsive email template. A responsive email template automatically adjusts to different screen sizes and devices, ensuring that your email looks great on all devices. By using a responsive template, you can prevent Gmail clipping and enhance the user experience of your email subscribers.
Test your emails. Testing is a crucial aspect of email marketing, and it’s particularly essential when it comes to Gmail clipping. Before sending out your email campaign, test it on different devices and email clients to ensure that it displays correctly and that no content is being clipped.
In conclusion, Gmail clipping is a common issue faced by email marketers, but it’s also one that can be easily avoided by following the tips provided in this article. By keeping your emails concise, optimizing your images, using web-safe fonts, using a responsive email template, and testing your emails, you can avoid Gmail clipping and improve the effectiveness of your email marketing campaigns
